Monthly Archives: September 2016


Tramada Systems leapfrogs travel industry with integrated cloud-based BI solution from Yellowfin

2018-12-17T20:58:30+00:00September 28th, 2016|Business Intelligence, In the News, Technology|

PRESS RELEASE: Australia, Wednesday 28th, 2016 Travel management technology leader, Tramada Systems, partners with Melbourne-based global Business Intelligence (BI) and analytics software vendor, Yellowfin, to integrate its BI platform into the award-winning, cloud-based travel automation solution, tramada®.  Tramada Systems announced today general availability of the integrated solution for tramada® Standard and tramada® Premier clients. Mining [...]

Client profiles plus booking data for powerful CRM

2018-12-17T20:58:30+00:00September 6th, 2016|Business Intelligence, Technology|

Customer Relationship Management (CRM) refers to the practices and supporting systems that are used to analyse customer activity with the view of improving customer retention and sales. In the travel industry this entails knowing your customer, that is a deep and detailed customer profile, and integrating that information with booking transactional data to support better [...]