Business Intelligence

/Business Intelligence

Tramada Systems leapfrogs travel industry with integrated cloud-based BI solution from Yellowfin

2018-12-17T20:58:30+00:00September 28th, 2016|Business Intelligence, In the News, Technology|

PRESS RELEASE: Australia, Wednesday 28th, 2016 Travel management technology leader, Tramada Systems, partners with Melbourne-based global Business Intelligence (BI) and analytics software vendor, Yellowfin, to integrate its BI platform into the award-winning, cloud-based travel automation solution, tramada®.  Tramada Systems announced today general availability of the integrated solution for tramada® Standard and tramada® Premier clients. Mining [...]

Client profiles plus booking data for powerful CRM

2018-12-17T20:58:30+00:00September 6th, 2016|Business Intelligence, Technology|

Customer Relationship Management (CRM) refers to the practices and supporting systems that are used to analyse customer activity with the view of improving customer retention and sales. In the travel industry this entails knowing your customer, that is a deep and detailed customer profile, and integrating that information with booking transactional data to support better [...]

Customer fraud – be alert

2018-12-17T20:58:30+00:00July 27th, 2016|Business Intelligence, Security|

Leisure Travel agencies typically experience fraud either by clients using stolen credit cards or by causing a charge back after they travelled.  This is one of the reasons the travel industry has a low credit rating. First impressions Customer fraud has increased significantly in recent years due to use of the internet to research and book [...]

Business Intelligence – A Picture Paints a Thousand Words

2018-12-17T20:58:30+00:00February 2nd, 2016|Business Intelligence, Technology|

This saying is never truer than when sifting through reams of travel data to try to understand metrics like your clients’ travel spend behaviours or analysing corporate travel policy compliance. Data visualisation, employed by Business Intelligence (BI) systems, uses charts, colours and maps to help you spot trends, patterns or variances in data easily. The [...]

To BI or not to BI?

2018-12-17T20:58:30+00:00November 1st, 2015|Business Intelligence, Technology|

If Business Intelligence (BI) is the question then the answer for travel agents has to be Return on Investment (ROI). ROI has two sometimes opposing indications; improved productivity and better customer service. Imagine being able to achieve both by using technology – the oft touted “do more with less” premise. That is exactly what BI [...]