Tramada Systems now live in the USA

/Tramada Systems now live in the USA

Tramada Systems now live in the USA


Tramada now live in the USA

Tower Travel trail blazes the North American market

August 2, 2018 – Tower Travel Management and Tramada Systems today announced the completion of the roll-out of tramada®, the cloud-based agency automation software from Tramada Systems, to Tower.

The implementation of tramada provides Tower with an industry-leading travel management platform that supports agency growth by improving efficiencies and enhancing productivity. This allows agents more time to focus on customer service while providing management rich business intelligence in real-time to improve agency bottom-line.

“The tramada system is already delivering on its promise to enhance agent productivity,” said Tower President and CEO, John Smith. “Not only has the software made our business processes more productive and efficient overall, it has freed our agents from many manual, repetitive tasks and allowed them to better focus on providing exceptional service to clients. The real-time operational reports are providing such valuable insights which alone will save us significant time and ultimately help with improving our client satisfaction index.”

“Sensational” support

Mike Foster, Tower’s Vice President and General Manager, stated, “The dedication and support of the Tramada Systems team during our implementation phase has been nothing short of sensational.  They have a wide range of tools to assist with the adoption of their technology and incredible local resources who were on site to ensure our success.”

Tramada Systems has begun working with several clients in the U.S. since the expansion of the company into North America in June 2017.

Regarding these clients, Tramada Systems’ Head of North America Mary Ellen George said, “Feedback has been universally positive regarding the efficiencies gained using tramada. Clients have reported cleaner, more robust data that has led to better insights that benefit clients, as well as increased agent satisfaction via greater visibility into client and trip data. This access to real-time information across the whole business and efficiencies gained in client profile management are making a big impact as we build momentum and continue to grow here in the U.S.”

Tower is the first client to complete implementation of tramada in the U.S. The agency signed on soon after the launch of the North American division of Tramada Systems.

Tramada Systems CEO Jo O’Brien stated, “Tower has been a dream launch client for us in the North American market. They are a forward-thinking, technology-savvy business with an unwavering commitment to excellence. They have been wonderful to work with and we are delighted that they have chosen to partner with us.”

About Tramada Systems 

Tramada Systems is a leader in travel technology that minimises the need for travel consultant manual interventions by automating all client data document production and financial transactions related to travel bookings. The tramada platform is designed by travel agents, for travel agents. It is used by nearly 500 travel agencies who service more than 80 multi-national corporations, 100 ASX-listed companies and 60 government departments, agencies and universities. Cloud-based, BI-enabled and flexible, tramada meets travel businesses’ unique reporting needs and provides true freedom of choice because it works with any or all GDSs. The solution features more than 50 plug-and-play, best-of-breed applications for CRM, payments, expense management, e-marketing, itineraries and more, and integrates seamlessly with online content from multiple sources. Tramada Systems is based in Sydney, Australia and has offices in Dallas, TX USA and Auckland, New Zealand.

For further information, please contact, phone +61 2 8227 7333 or visit

About Tower Travel Management 

Founded in 1979 and approaching our 40th anniversary, Tower was established to service the business travel market.  Tower has evolved to become a highly recognised industry leader in the successful implementation and application of travel technologies.  Tower provides best-in-class travel programs to clients ranging from single person offices to Fortune 1000 companies.  Providing the highest levels of personal service and attention, top tier vendor relationships, and the very best technology solutions to our clients, Tower is truly a one-stop shop for any organisation seeking to optimise their travel program. Learn more at


2018-12-17T20:58:26+00:00August 6th, 2018|In the News, Press Release|